As you enter Oklahoma on I-44 in the northeastern corner of our state you pass a sign. It’s an official highways sign, but it’s really an advertisement. It’s an advertisement for the Oklahoma Turnpike Authority touting the benefits of traveling the Will Rogers Turnpike. It shows an I-44 marker and says something like “save two hours, follow this sign.”
Why not "advertise" our culture instead of our turnpikes?
Many years ago I imagined a similar sign that should be posted along that same stretch of highway. I sketched it on a long-forgotten paper device known as a “sketchbook.” I recently created the digital version you see here.
I was prompted to share this after reading a Tulsa World article about a new task force dedicated to helping Tulsa promote its Route 66 history. I wrote a short article about the topic for our Two Wheel Oklahoma blog:
Task Force Promotes Route 66 in Tulsa
Oklahoma has more miles of Route 66 than any other state and Tulsa has lagged in her efforts to market this rich history. I hope this endeavor gains traction.
LOVE the sign! Fantastic idea – hope it gains traction.