True Beauty

Over the last several years I’ve noticed an odd evolution in photos of scantily clad women.

Where once were curves and soft mounds of erotica I see hip bones. The body shapes you see today are more akin to a 14-year-old boy than a woman (the bags of saline known as “boobs” are being ignored for the purpose of this comparison). Models that look like real women are forced to work for “plus size” catalogs.

Dove, the soap people, have launched a campaign of sorts to challenge our current perception of what a women is supposed to look like. This short film is part of their Campaign for Real Beauty. It shows, in compressed time, the evolution of a normal woman into a fashion magazine tart.

I thought their film was excellent. Their goal is to expose our current perception of beauty for the heavily retouched photo it really is. They seek to showcase true beauty. Raise self-esteem. Exalt curves.

I applaud them.

UPDATE: March 3, 2017— The video above is more than 10 years old, but its message still rings true. Dove has produced a new portfolio of photographs by Mario Testino that depict #RealBeauty

60 Years of Real Beauty

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