Google Analytics Gets Real
Google’s new interface for their popular website traffic tool got a major overhaul recently. The whole thing is a cleaner design- in typical Google fashion. But the most intriguing new addition is the real-time stats feature.
This Beta feature is available from the Home tab of each site you’re tracking in Google Analytics. The main view shows you active visitors, their referring site, keywords, most active pages and the visitor’s geographic location. This is a fascinating new tool and really adds to the plethora of data Google Analytics provides.
Along with the real-time stuff the upgrade provides tighter integration with Google’s Webmaster Tools (formerly known as Sitemaps), a page flow visualization feature and enhanced conversion tracking for e-commerce sites.
There are other stats tools that have offered such detail on real-time visitors. But many of them require much more cumbersome code to be added or bombard you with irritating banner ads whenever you access the reports. It’s about time Google finally got on board!
Learn more about Real-Time Stats and Google Analytics…