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Big whoop, right?
Sometimes nothing can be a very real something.
Patagonia is a well known maker of outdoor gear and clothing. They’re also renowned for their commitment to making products from sustainable materials and keeping the cast-offs out of landfills. To further the latter goal company executives recently launched a new section of their website devoted to used clothing. The storefront is connected to eBay auctions and displays Patgonia items posted by individual sellers.
So what’s in it for Patagonia?
Not a thing. Well, not money anyway.
The program is part of Common Threads- a campaign that encourages customers to respect their Patagonia products, repair them if possible and recycle the old ones instead of just tossing them out. Conventional wisdom would dictate such antics would cannibalize sales. For Patagonia the effort is an exercise in building brand loyalty.
So far it appears to be working. In the first 3 months after rolling out the eBay portal for used clothing over 25,000 visitors had signed up for the Common Threads campaign.
How Your Images Can Attract a Crowd
Getting more people to visit your website or blog is a universal goal for most anyone. I mean, anyone that has a website or blog. Once you scrape the surface of that topic you will immediately run into the phrase Search Engine Optimization, or SEO.
SEO is simply making your pages and content as friendly as possible to search engines like Bling and Google. The ins and outs of SEO are complicated. There are tons of books written on the subject and I have no intention of delving into the complexities of all that. But one little snippet I recently discovered is worth sharing.
If you’re working on increasing traffic to your site you’re probably familiar with Google’s Webmaster Tools. If you aren’t you probably should be. Google’s toolbox allows you to see how the search engine is indexing your site (or not) and report on how your site fares in particular search results. The main page (right) display the performance of your site based on how many searches your site showed up on. The values are given as Impressions (showed up on the search results) and Clicks (someone actually clicked to visit your site).
A couple of weeks ago I happened to notice that little button on the left of the graph that says Filters.
Filters allow you to zero in on certain types of searches- mobile, image, web, etc. I was amazed to learn that the majority of search traffic being reported was from image searches. When I filtered the graph to display web searches the numbers plummeted. I was reduced from thousands of search hits to a handful.
Obviously your mileage will vary. If your site has more images you will probably see more search traffic from images searches. This can also increase by optimizing your images. Many bloggers overlook this simple but effective step- here’s how to do it…
Any or all of these suggestions will make your images more friendly to the robots that constantly troll the Web on behalf of search engines. Once they find and index them you should see an increase in visits to your site from image searches. Then all we have to do is entice those visitors to stay for a while.
But that’s a story for another day.
Chalk one up for the good guys.
Operation Ghost Click is being hailed by the FBI as the “biggest cybercriminal takedown in history.” A group of scumbags in Estonia using malicious software (or malware) called DNS Changer were arrested. They supposedly had control of more than four million computers worldwide!
The DNS Changer, as the name suggests, redirects the domain name system server settings on a computer to those of a bogus server. So your search in Google returns valid results, but when you click on Pepsi.com you get Perestroika.
Oh, and it’s a real PITA to uninstall.
The scammers made money by redirecting the Web browsers of infected computers, then hijacking revenue clicks and replacing legitimate advertisements with their own. American authorities estimate that the criminal take was over $14 million, all of it from online advertisers and publishers.
The company name used by the gang was Rove Digital, which was also one of the early investors in ChronoPay, a Russian payment processor whose principal founder is also in prison currently on cybercriminal charges.