One of the most powerful marketing tools available to you is Google Analytics (GA). If you’re not using it already, you should. It’s not only powerful- it’s free! But with all that awesomeness comes some confusing terms and concepts that can be really confusing. Hits, Reach, Bounce Rate, Behavior… it can all be a bit daunting.
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Email 2.0
Google’s new dynamic email feature promises to be the biggest thing for email since MAPI.
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For the Love of Shift+Z
Did you ever wonder if the term “Love-Hate Relationship” existed before computers?
I think it probably did. But I’m guessing it’s used a great deal more today.
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Stop the Madness
Technology can be a wonderful thing. And then someone sends you a group text.
I’ve never been a big fan of texting, or SMS (Short Messaging Service) as it’s technically known. It’s quite useful for quick, informal messages. “Be there soon!” But it’s seldom used that way today.
Get to Work with Google Apps
A few years ago I migrated our office of about a dozen people to Google Apps. It’s one of the smartest I.T. decisions I’ve ever made.
Google Apps for Work allowed me to retire our aging Microsoft Exchange server, a headache I was more than happy to be rid of. No more software patches, no more obsolete hardware. Our domain email moved over seamlessly with no interruption and users were immediately able to access mail from whatever device they preferred using Gmail.
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