Category: marketing

Drinking Your Oats

Chobani is jumping into the oat milk business with both feet.

Image ©FastCompany
What does it take to make a liter of milk?
(click to zoom in)
Detractors complain that almonds require large amounts of irrigation water. But it’s nothing when compared to the resources required for making cow’s milk.
© FastCompany

As sales of cow milk decline the yogurt giant is plotting their move into the growing alt.milk market. More and more people are discovering their intolerance to dairy (about half the population worldwide) and searching for plant-based alternatives. This, plus to that the increased awareness of the impact agriculture has on the planet, has spawned a wide range of milk alternatives.

Continue reading Drinking Your Oats

I Spy…

The CIA has launched an Instagram account.
Just too weird not to share.

Sure enough, America’s top spy agency’s debut post on Instagram is an obviously staged shot of a fake CIA employee’s desk; complete with props that would be more at home in Harriet the Spy than Zero Dark Thirty. There is a wig disguise and a paper bag labeled “Top Secret Pulp”. The caption is “I spy with my little eye…”.

Source: The CIA is Now on Instagram

Spoon of the Future!

Here’s a unique product I picked up at a thrift store in Stillwater, Oklahoma. It was just too weird not to rescue and offer on eBay!

It’s the Combination thermometer & spoon!

This product is called the Thermo Spoon by Gaydell and is still sealed in the 1965 cellophane. The handle features a dial-style analog thermometer that I assume is connected to the spoon’s ladle.

Continue reading Spoon of the Future!

I Let My Pickup Expire

The ugliest grille design ever conceived?
Yes, truly a face only a mother could love. But that’s not the point.

This new Lexus could be scaring small children away from your driveway— by subscription. It’s a new ownership model several car manufacturers are working on.

More automakers will soon offer vehicles through subscription services. Lexus today announced its upcoming UX crossover would be available through one and Bloomberg published a report today stating BMW is about to announce a subscription pilot. These automakers join a growing list of makers offering models through new financing vehicles. Currently, Volvo, Cadillac, Ford and…

via BMW and Lexus look to car subscriptions — TechCrunch