Don’t Give it Away

Search engine traffic is like manna from heaven. But are you giving away your blog’s precious search engine street cred? If you’re not sure just look at your site’s address. Is it your domain name? Good!

Wordpress Hosting from GoDaddy.com! 125x125 But if you see blogspot or wordpress in your blog or website’s address then it’s not so good. Here’s why:

Google indexes your web content and identifies it with your site’s domain name. Like here it would be recorded under maduko.com. Many bloggers use free tools like Blogger or WordPress to publish their sites. Most of them are indexed under those domains- great for Blogger, not so great for you.

Absorb More Search Engine Goodness
But reassigning that sweet search engine goodness and getting credit for your content is easy. All you have to do is become… Master of Your Domain. Seriously, if you register a domain name and assign it to your blog you’ll immediately take ownership of your content, improve your search engine ranking and see more visitors. The process varies but overall it’s pretty simple.

Most domain registrars try to make this easy and cover it in their help files. If not check the support section of your host. For example, Blogger allows you to set up your domain name for free. If you use WordPress.com look at their option to Map An Existing Domain. It only costs $13 per year and is well worth it.

Redirect?
No. While a domain redirect might be the easiest way to get your domain name linked to your blog, it is not optimal. That’s because your blog articles still appear under your host’s domain name. Even if you home page appears with your domain in that address bar try clicking on an article link. If it isn’t under your domain you’re still giving away your content.

Feed the Beast

Blogging Tips from Rex BrownOne of the best ways to increase traffic to your website or blog is to promote it through social media. It increases the number of inbound links to your site, allows you to reach a different audience or connect with your usual clientele at a different level. And best of all it’s free!

I detect grumbling coming from the back row.

What’s that? You say you don’t have the time to post links on Twitter or Facebook or LinkdIn every time you update your site. Well then, dear reader, you’re in luck. Because I’m going to tell you how make that happen automagically.

Continue reading Feed the Beast

2012 According to Google

Time once again for the Year on Google.

As usual, the top trending searches leave me saying, “Huh?” The top ten search trends for 2012 are:

  1. Whitney Houston
  2. Gangnam Style
  3. Hurricane Sandy
  4. iPad 3
  5. Diablo 3
  6. Kate Middleton
  7. Olympics 2012
  8. Amanda Todd
  9. Michael Clarke Duncan
  10. BBB12

This year for a change I actually recognize some of the names. For the whole story and a lovely video smashup of the year according to Google check out…

Google: Zeitgeist 2012