Don’t Give it Away

Search engine traffic is like manna from heaven. But are you giving away your blog’s precious search engine street cred? If you’re not sure just look at your site’s address. Is it your domain name? Good!

Wordpress Hosting from GoDaddy.com! 125x125 But if you see blogspot or wordpress in your blog or website’s address then it’s not so good. Here’s why:

Google indexes your web content and identifies it with your site’s domain name. Like here it would be recorded under maduko.com. Many bloggers use free tools like Blogger or WordPress to publish their sites. Most of them are indexed under those domains- great for Blogger, not so great for you.

Absorb More Search Engine Goodness
But reassigning that sweet search engine goodness and getting credit for your content is easy. All you have to do is become… Master of Your Domain. Seriously, if you register a domain name and assign it to your blog you’ll immediately take ownership of your content, improve your search engine ranking and see more visitors. The process varies but overall it’s pretty simple.

Most domain registrars try to make this easy and cover it in their help files. If not check the support section of your host. For example, Blogger allows you to set up your domain name for free. If you use WordPress.com look at their option to Map An Existing Domain. It only costs $13 per year and is well worth it.

Redirect?
No. While a domain redirect might be the easiest way to get your domain name linked to your blog, it is not optimal. That’s because your blog articles still appear under your host’s domain name. Even if you home page appears with your domain in that address bar try clicking on an article link. If it isn’t under your domain you’re still giving away your content.

Feed the Beast

Blogging Tips from Rex BrownOne of the best ways to increase traffic to your website or blog is to promote it through social media. It increases the number of inbound links to your site, allows you to reach a different audience or connect with your usual clientele at a different level. And best of all it’s free!

I detect grumbling coming from the back row.

What’s that? You say you don’t have the time to post links on Twitter or Facebook or LinkdIn every time you update your site. Well then, dear reader, you’re in luck. Because I’m going to tell you how make that happen automagically.

Continue reading Feed the Beast

2012 According to Google

Time once again for the Year on Google.

As usual, the top trending searches leave me saying, “Huh?” The top ten search trends for 2012 are:

  1. Whitney Houston
  2. Gangnam Style
  3. Hurricane Sandy
  4. iPad 3
  5. Diablo 3
  6. Kate Middleton
  7. Olympics 2012
  8. Amanda Todd
  9. Michael Clarke Duncan
  10. BBB12

This year for a change I actually recognize some of the names. For the whole story and a lovely video smashup of the year according to Google check out…

Google: Zeitgeist 2012

 

When Less is More

or Why the <More> Tag is Important

Blogging Tips from Rex BrownBloggers have it easy these days. Those dark and lonely nights spent learning HTML or wading through Cascading Style Sheets are long behind us. Well, most of us.

Tools like Google’s Blogger, Type Pad and WordPress have made world-class tools available to the masses for little or no cost. Today it’s perfectly sensible to launch off into the blogosphere with nothing more than an email address. Of course it helps if you have something to write about.

It also helps to have some grasp of the blogging tools that make your blog user-friendly. So instead of learning HTML try learning the ins and outs of your chosen blogging platform. Where to start? Why yes, I do happen to have a suggestion… Continue reading When Less is More

Pictionary Extreme

If you have ever done an image search on Google you probably realize the results can be a little jumbled.

Dictionary Based on Google Image SearchNow imagine creating a dictionary based from the first image you found for each and every word. What would it look like? Well, it just so happens Ben West and Felix Heyes have the answer: it’s a 1,240 page tome with over 21,000 images representing all the words found in your basic dictionary.

Now just how useful such a dictionary might be is… well, questionable. But it does offer a unique insight into our current culture. Maybe we can make another one in ten years and compare.

Google Image Dictionary

2011: The World in Review

Every day billions of searches are performed on Google. Imagine if you gathered together all that data, all those queries, all those searches. Imagine if you compiled all the stuff that people searched for over the course of a year.

Imagine no longer… we now have Google Zeitgeist 2011.

I’m not sure who Rebecca Black is, but I guess a whole lot of people are looking for her.

Help for Facebook Pages

It’s about time.

Ever since I started using Facebook the interface for Pages has mystified me. Specifically, why can’t I (as in me) post a message on the Page that I created? Facebook only lets me post as the page.

If you’re not familiar here’s a dime store rundown- the feature known as Pages are Facebook’s answer to a business presence. The main idea is people have friends and pages have fans. It might be a pizza shop or a website or a local restaurant. If you’re wanting people on Facebook to follow the exploits of your entity you need to create a Page.

But when you create a page for your business you’ll suddenly learn that you can only interact with people on that page as the business. This applies to anyone who either creates or is assigned as an administrator to a page. In other words, you can’t be… well, you.

Until now.

Facebook has recently rolled out an upgrade to pages. Allowing you to be you is only one small part of this upgrade- in fact it’s barely touched on in their little tour. And like many Facebook features it’s harder than hell to find. Here’s how…

My (New) Settings
As an example let’s say I have a page for a blog called Oklahoma Modern. If I visit the upgraded Facebook page I created for this fun and fascinating blog I’ll see an Edit Page link along the right-hand side. Click on Edit Page, then click on Your Settings and it should look like this (click to enlarge):

My Recommendation
Uncheck the top box so you can be you when you visit this page. Now if I post a comment on Oklahoma Modern the post will be from Rex Brown- not Oklahoma Modern.

Say what?

What if I do want to post something as Oklahoma Modern?

No problem. The upgraded interface has a nifty option along the right-hand side that says “Use Facebook as Oklahoma Modern.” If I click that link my actions will be posted from Oklahoma Modern instead of Rex Brown. You’ll also find a similar link under Account dropdown.

The cool/scary part is that applies to any of your activity on Facebook- not just interactions on your own pages. So be careful!

As always, your mileage may vary.

Topeka as a Verb?

Somehow it just doesn’t have the same ring as “I’ll google that.”

But we might as well get used to it. As of 1:00 am this morning Google has officially changed its name to “Topeka.”

The official company release cites the recent move by Topeka, KS mayor, Bill Bunten, to change the name of his city to Google. In a rapid turn of events the search giant stunned the business world by returning the favor- and re-branding themselves as Topeka. Reminds me of the cult classic film, A Boy and His Dog.

Google Renames Company Topeka