Never look up from your phone again!

That’s the pitch for a very convincing product called Lookout. It’s a spoof, but I’m guessing a whole lotta people don’t realize it. Maybe we could set up a Kickstarter— and donate the proceeds to a distracted driving campaign?

In a new parody ad, designer Alex Cornell makes fun of our ever-increasing smartphone dependency, using the language of tech advertising so precisely that some viewers might not even realize it’s a parody.

Watch the sadly spot-on ad for Lookout below:

Source: This tech ad parody is so spot-on, we almost refuse to believe it’s not real

Backdating Google Maps

Call me an old fart, but I hate the new mobile version of Google Maps.

Judging from recent reviews on Google Play I am not alone. The improvements have streamlined some functions- like the confusing Navigation interchange. But others have just disappeared- like Latitude and the wonderful My Maps feature. Yet  even when I did manage to unravel the mysteries of the new interface I found the app kludgy. Even downright wrong.

The GPS seldom managed to show my position accurately. Then I could never get the display to position itself “direction of travel to the top” as opposed to north at the top. It was irritating to see something that had worked so well suddenly looking like a 5th grade science project. Correction– a 5th grader should probably have been consulted.

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