When Good Marketing Goes Bad

I’m constantly amazed just how wrong some marketing efforts can go. Even the big guys manage to mess it up.

Stock Photography - Canadian CoinsLast week we received an offer by mail from a large retailer. This retailer (who shall remain nameless) was rolling out a new shop-online/pickup-in-store service for groceries. To entice us to try it they were offering a respectable credit: $10.

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