But leafing through the magazine I was a little surprised by all the bare skin pictured. Tank tops, shorts and many bare heads. I was prompted to write a letter.
Surprisingly they printed it in the latest issue!
Seeing motorcyclists riding without helmets in popular media is akin to drivers without seat belts or doctors smoking cigarettes on TV. Unless it’s on Mad Men it just really doesn’t seem right. I can remember when bicycle helmets were considered dorky- yet today they are a fashion statement.
Call me politically correct or whatever you like- but people do what people see. Like it or not.
For about the umpteenth time in recent memory the Italian flagship of motorcycling may be up for sale. In 2005 a private equity group known as Investindustrial purchased Ducati from a group of doctors in Texas. Now it appears they intend to sell. Investindustrial had Deutsche Bank and Goldman Sachs sound out a public listing for Ducati in Hong Kong last year.
Investindustrial’s chairman, Andrea Bonomi, said a handful of groups in Asia, Europe and the United States are interested in the sale. Rumors abound and possible suitors like BMW, Volkswagen and even Mahindra have been mentioned as possible buyers.