Never look up from your phone again!
That’s the pitch for a very convincing product called Lookout. It’s a spoof, but I’m guessing a whole lotta people don’t realize it. Maybe we could set up a Kickstarter— and donate the proceeds to a distracted driving campaign?
In a new parody ad, designer Alex Cornell makes fun of our ever-increasing smartphone dependency, using the language of tech advertising so precisely that some viewers might not even realize it’s a parody.
Watch the sadly spot-on ad for Lookout below: