Always Searching

Most of us take simple computer tasks for granted. For instance, like visiting a web site we might read or hear about. You open your favorite web browser and type the ubiquitous dubya-dubya-dubyas in the address bar and hit the enter key. Right? Assuming we typed in the web site’s address correctly it will eventually appear on our screen. Seems pretty straightforward to me.

I found just how wrong I was last week while working on a project that would be promoted through a new sub-directory. The project name would thus be added to our normal domain name. So our usual would become There was nothing secret about it, so we decided to publish the test site to the live server (also gives the search engines a chance to find it). Pretty common practice, I thought, so there didn’t seem to be any reason to get alarmed. We send it out to our group of testers and they’ll type it into their address bar and have a look at the project test site. What could be easier?

The next day I found just how wrong I was.

Find and Ye Shall Seek
My boss beeps me and says nobody can “find” the test site. Before I had time to realize who I was talking to I asked, “Whaddya’ mean find it?” Turned out he was just as perplexed as our test group.

After a little digging I found out my boss was typing in to Google. Since the sub-directory was less than a day old it didn’t return any search results. It did provide a simple link to the URL, but he didn’t bother to read that part or click the link. I calmly suggested he enter the web address into the box on the toolbar and see what happened. He was amazed.

I later found out there is a very large percentage of Internet users who “search” for web addresses. If you don’t believe me check your web stats. Look at the referring search terms report for your own domain name. I bet you’ll find some. This is the modern equivelent of dialing the operator to connect you- even though you know the number. Do they even do that anymore?

The lesson I learned from this was to publish new directories for a few days in advance of any public test. That allows the search engines some time to discover the new address, and return some sort of result. Also avoid promotions that use a “pre-domain” in place of the typical WWW. Like The problem you’ll run into here is people insist on adding the WWW on the front and it will 404. It’s probably best to stick with the simple instead.

Yield… to Clinton Riggs

Clinton Riggs probably never considered himself a “graphic designer.” Heck, the term probably hadn’t even been invented back in 1939 when he was creating his magnum opus. But I’ll bet you’ve seen his work. They’re triangular and red & white. In some parts of the world they have no verbiage, but around here most of them just say YEILD.

When Riggs first ventured into the world of traffic control systems and graphical designs he envisioned a device he called a “responsibility sign.” That would have probably never made it in this day and age, and fortunately the key element “yield” came along. The first signs said: “YIELD right of way” in black letters on a yellow background. In 1939 he tried to sell the idea to Tulsa’s municipal government to no avail. Ironically, interest from afar was enthusiastic about the idea. But it was still another ten years before the Yield sign really started rolling.

Finally, in 1951 Captain Riggs took it upon himself to put his sign to work. Back then the most dangerous intersection in Tulsa was 1st Street and Columbia Avenue. For some reason no stop sign had ever been installed, even though accidents were common. Riggs had the world’s first Yield sign made to his specification out of his own pocket. He promptly mounted a pair on poles and planted them at 1st and Columbia. Accidents immediately decreased.

A modern example of the Yield sign in the US.Over time the Yield sign slowly became more common. There was some trepidation on the part of those that felt it was an unnecessary new sign. The thinking was– any intersection that merits slowing down needs to have a stop sign installed. Internationally acceptance was more rapid and letters poured in from around the world asking about design and implementation of the new sign. And then in the late Fifties came the Interstate Highway System.

Suddenly roadways all across the nation were being built with merge lanes and exit ramps. Even cities built predominantly on a gridwork pattern, like Tulsa, were dealing with curved intersections where traffic flowed together. Perpendicular intersections were one thing, but no one was going to suggest putting a stop sign on a superhighway cloverleaf. The Yield sign was immediately requisite.

I can remember seeing the distinctive original yellow signs as a child. In fact, I recall traveling to other cities and noticing unusual triangular Yield signs. It never occurred to me why there might be different styles of the same sign. Eventually triangular signs replaced all of the original keystone-shaped versions. Years later the Yield sign was “globalized” with a new coat of paint and now the yellow ones have all but vanished.

Riggs retired in 1970 and is best known in the Department as the commander of the police-training academy, a job he held for many years. The southwest precinct of the TPD is named in his honor. His widow, Vera Riggs, still has that original prototype sign, along with those letters from all over the world. An example also resides in the Smithsonian.

And to this day every officer of the Tulsa Police Department wears a small homage to this self-made graphic designer/traffic control engineer. If you look closely at their shoulder patch you can see a little bit of that very first black and yellow Yield sign.

This article was originally written for the Tulsa channel on in June 2000.

Who am I?

Rex Brown
Tulsa, OK
Child Free

I’m a tech guy for a trade association in Tulsa ( and dabble in video, graphics and cartooning. Web design is one of my skills I have put to use for various events and causes— Oktoberfest, TulsaNow, NEOTT and others.

My favorite hobby is motorcycling. I’ve been riding since I was 14 and have mostly owned dual sports and trials bikes (full list). I enjoy riding the twisties, but do not consider myself exceptionally skilled at it. Or willing to risk life and limb to keep up with someone who is.

In a former life I played bass for a band called Radio Milan. We played around the new wave circuit in Tulsa, Muskogee, Dallas, Oklahoma City and Stillwater back in the Eighties. It never went anywhere but we played some unique music and had quite a following.

Jackie and me with friends in San FranciscoSince 1998 my sideline has been building and managing the web site The main purpose of the site is listing places to ride motorcycles, motorcycling events, gear reviews, news and links.

Enough about me. What about you?