Lyra Wireless a Happy Surprise

How many times have you been burned by techie gadgets? I lost count a long time ago. Probably sometime around the 8 track-to-cassette adapter I hoped would make my AMC Hornet a cool ride.

So imagine my amazement when I bought a wireless music gadget that works great and is…
a) relatively inexpensive
b) easy to use
c) made by RCA

Yes, that last one is truly amazing. Despite a glorious history RCA has become better known for cheap stereos that fall apart. But their Lyra Wireless RD900W Transmitter/Receiver is a very cool thing. I was surfing around on Buy.com shopping for Wi-Fi hardware when I browsed over to their deals page. I’m not usually an impulse buyer- but this time I fell for it.

This rig involves two boxes and a remote that allows you to beam sound from your PC up to 100 feet to your stereo. It’s a 900mHz signal so the quality is better than the more common FM transponder thingy. It’s bundled with Musicmatch Jukebox, although you don’t have to use it to get MP3s from your workstation to your home thee-ah-tray.

It only took me about 15 minutes to hook it all up and start grooving. Playing a CD was no big deal so I tried something a little trickier- online radio from Live 365. I was impressed that Musicmatch had no complaints about playing the stream from Generation 80s (since they also have an online radio product I thought they might block it). Pretty soon I was downloading my faves from Emusic in the office and rocking out at full volume in the living room.

The universal remote it comes with is very nice and hefty. It allows you to launch tunes from afar. It also can control your TV, cable box, DVD, VCR and audio gear. I haven’t programmed it for all of our other equipment yet, but it appears to be compatible with jillions of electronics.

And the best part is it all costs less than $4o bucks!

RCA RD900W Lyra Wireless Transmitter/ Receiver
RCA RD900W Lyra Wireless

Now you can listen to all your PC based MP3’s and Internet Audio from the comfort of your living room. The new RCA Lyra Wireless transmitter and receiver send crystal clear digital audio from your PC to your stereo. Included is a Universal Remote Control so you can surf your collection from the other room. The RCA Lyra Wireless is the simply best way to listen to your digital music selection away from your PC!

Motorcycle Consolidation


Last week I purged the inventory to make way for my latest mechanical acquisition. My trials bike went to a good home locally and the Transalp took a road trip to Colorado with its new owner. All this effort was to make way for a new motorcycle that is comfortable two-up and more capable on the highway.

It’s a 1995 BMW R1100 GS.

I found it on eBay and hauled it home from Hot Springs, Arkansas. It has high mileage (for a bike, not for a BMW I’m told) and some loose bolts here and there. But it’s getting sorted out and promises to be a fun bike. Most importantly, it has met with the approval of My Passenger.

Sold by Weight…
Pound for pound I’ve made a pretty good swap. My observed trials bike was a 170 pound Beta and the Honda Transalp was around 400 lbs. The towering Bimmer is a 500 pounder but easily hauls another couple of hundred if you fill up the topbox and pannier cases. So far I have no plans to re-create the Long Way Round, but I am hoping to get back on the road and take some longer trips.

Can I Really Make Money with My Web Site?

If you have a web site or blog, even though you may not know it, you are a publisher. And your “publication” has the potential to refer or inform somebody’s potential customer.

The answer is yes.
About ten years ago I began experimenting with what was then a fledgling industry: affiliate marketing. The concept is simple and predates the New World of cyberspace: I’ll pay you to send me a customer.

The basic idea falls into three main categories:
Pay per Click paid when someone clicks the link
Pay per Action paid when someone clicks link and does something
Pay per View (or impression) paid when the ad is viewed or displayed
You’ll sometimes see acronyms like CPA, this describes “cost per action” which is the same thing as “pay per action” but from the merchant or advertiser’s point of view. In other words, to pay you it will cost him. These all relate back to the basic concept of paying you to send someone a customer.

Worthy Links to Revenue
Here is a list of the most reputable affiliate providers and my less-than-scientific observations on each.

  • Share a Sale
    Combined payments and easy access to product datafeeds are a big plus for this up-and-comer. Don’t expect to find the Fortune 500 here, their specialty is smaller retailers that can’t afford the huge up-front costs of the larger services. If you’re looking for niche markets this is great place to start.
  • Link Share
    Ever-improving network of advertisers make this provider a must see. A wide variety of companies in all sizes work with Link Share. Linking interface is a little clumsy and doesn’t allow for much flexibility. Datafeeds are only available if you pay for them. WTF?!?
  • Clix Galore
    These folks are heavy on the Aussie merchants, although U.S. companies are also players. They combine payments too which is nice. Managing links is a little clunky but the reporting interface is good.
  • Commission Junction
    The biggest player in the affiliate marketing game. CJ combines payments and offers one of the most elite advertiser lists out there. Their “Smart Zone” feature is still the best in the biz and works with advertiser’s product datafeeds.
  • Google Ad Sense
    As usual Google is a new arrival on the scene and has taken a novel approach. It’s basically a pay-per-click program but with a twist. The ads displayed on your site are based on the content of your page. Advertisers bid on keywords and Google shares the revenue with you if a visitor clicks the link.
  • Valueclick
    If you have a high-traffic site you should consider visiting these folks. They are biggies in the pay-per-impression and pay-per-click advertising. Their advanced user interface allows you setup defaults and alternate network ads as you see fit.
  • Burst Media
    Burst is another CPM network and they specialize in working with niche publishers. This is a good fit if you have a forum or blog.

This is only a partial list of course, and it’s growing all the time.

How it WorksSpeaking of Pixels
The size of computer monitors vary greatly. Measurements on the web aren’t stated in inches because computer monitors, like most of the world, doesn’t know what an inch is. While I surf along with a 15″ CRT you may be staring at a 30″ plasma flat panel, and then you have the guy who looks at a web page using a cell phone. All three of these screens have different ideas of what an “inch” is. However, they all have pixels.

That’s why you see banner ads described as 468 x 60 as opposed to something you’d find on a ruler. The dimension is always width first, then height. Common sizes of web site ads these days include 468×60, 728×90, 120×60, 120×600, 160×600, 300×250, 125×125 and 250×250.

Whew.
You join an affiliate program and they provide you a blob of script or a special code. You paste this special link on your web site– it may take the form of a graphic or plain text. The important thing is when someone clicks on this link it identifies you to the advertiser or merchant as the source or referrer. Sort of a 21st century version of, “Who sent ya’?” Then, depending on the payment terms, you get credited for sending the visitor.

In the early days affiliate marketing was more or less based on the venerable banner ad. Most any site worth a GIF sprouted advertising across the top of the page in the form of the now familiar rectangle measuring 468 pixels wide and 60 pixels tall. Today affiliate marketing includes rotating banners, product datafeeds, contextual text ads, keyword searches and search engine marketing.

Getting Beyond Basics
Before you can make any money you’ll need to sign up with an affiliate program. These come in many different shapes and sizes, but fall into two main categories: program providers and merchant program.

Providers are companies that offer merchants/advertisers a way to manage their affiliate program without actually having to “manage” it. The provider handles all the record-keeping, serving up the links and paying the affiliates. You’ll find a list of the most popular affiliate program providers below.

Merchant programs are simply affiliate systems that are not managed by a third party. In other words, the advertiser themselves take care of the bookkeeping and link management. Most of the time this method is used by smaller organizations, but not always.

Affiliate network providers offer you one-stop access to many advertisers. They usually have the horsepower to serve up links and banner ads without a glitch. Some of them combine payments, which can speed things up and reduce the chance of small amounts being trapped in limbo. On the other hand, most self-managed programs offer higher commissions. This is simply because they don’t have to pay a third party.

I hope this article was helpful for those of you considering the possibilities.

Radio Milan CD Now Available

In a former life I was a musical artist.

If anyone remembers Tulsa’s new wave scene back in the early `80s they will remember Radio Milan. If you never inhaled you might also recall The Insects. That was the first name of this musical experiment, the name was changed to Radio Milan in 1982. We disbanded in 1987 after a terrible performance as the opening act for Wang Chung.

Radio Milan T-Shirt DesignRecordings from this golden age of punk are now available to the world through the miracle of the Internet!

Radio Milan: The Jim Anthology

The first tracks are Radio Milan recordings that were released in 1986 as a cassette tape titled Musica la Dolce. Next up is the recording of “Mille Miglia” we offered up for the Explosive Sampler. This CD also features live recordings from a rare television appearance and the Crystal Pistol.

There are a total of 20 tracks on the CD and you can listen to samples of all of them at CD Freedom

Update:

June 29, 2008- Digital downloads are now available of selected Radio Milan and Insects music. The first batch are the six songs from the Musica La Dolcé cassette, originally released in 1986. Watch for more classic hits from the Eighties to be added soon.

www.nimbitmusic.com/radiomilan

We are sinking!

A friend from Muskogee sent me this and I laughed my arse off. Funniest thing I’d seen in a while.

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