What the hell is a Maduko?

You’re not the first person to ask that question. The Maduko story is one of trials, tribulations, triumphs and troublesome alliteration.

Often overlooked by historians, the technological advances pioneered by Maduko engineers is often unbelievable. Some might even call it the work of science fiction. From meager beginnings a small cadre of scientists, engineers and jazz singers eventually changed  the world.

Okay, seriously.

The story of Maduko begins in the mid Seventies. I worked a summer job at a car parts store in Tulsa, oddly enough it was called Car Parts, Inc. That’s where I met Dart Steed, an encounter that severely impacted my young life (but that’s another story).

Dart worked the sales counter while I stocked the shelves, made deliveries, boxed up shipments and put nasty old brake shoes in burlap bags- typical high-style glamor stuff. But on occasion I would answer the phone if needed. This is when I first encountered a character named David Burdick.

Roads with deep grooves proved too expensive.

David and Dart played music together. For those not familiar, when you play in a band together you have to talk to each other on the phone all the time. It’s similar to teenage girls constantly yacking on their pink Princess phones- oh sorry, I mean texting.

Anywho, so David is always calling Dart at work. But he always pretends to be a customer. He’ll ask for some obscure part, how to unlock a car door from the inside, directions to Atlantis, etc. Eventually I happen to answer the phone one day and fall victim to his prank. I recall our first conversation as something like this:

Me: “Car Parts” (we left off the “Inc.” so as not appear too uppity)
Burdick (slow southern drawl): “Yeah, I’m lookin’ for some mud flaps for my pickup truck.”
Me: “Okay sir, what kind of pickup is it?”
Burdick: “It’s a 1948 Maduko Whizz Pffft Shmong Pip Fwannng….” (unintelligible sounds continue for 48 seconds). Finally the old man’s southern drawl changes to a young man, “Is Dart there?”
Me: “Oh, um… sure. Hold on.”

The litany of wacky sounds that came through the phone that day was at once hilarious and fascinating. The bit about “1948 Maduko” so intrigued me it became a running gag. Just saying the word struck me as humorous. Soon any offbeat or unusual car or part or gadget had some distant lineage to a long-forgotten Maduko design. The word itself took on a life of its own, “What a Maduko!” It was like comparing something to an Edsel.

Quasi Maduccino as a young man.

It wasn’t long before I was drawing strange or impossible machines that had supposedly been manufactured by the fictitious Maduko factory. Wingless airplanes, mammoth airliners, race cars with one wheel- all seemingly impossible. But not for Maduko! I even invented a corporate history, complete with an Italian immigrant founder and futuristic headquarters.

If the whole idea was just an inside joke, it officially got out of hand in 1988. That was the year I struck out and opened a car parts shop of my own. Struggling with what to call this new venture I fumbled through the classic and forgettable combinations of initials and names. Rex and Jackie’s just wasn’t doing it for us. Eventually we decided to name it Maduko Motori and for nine years operated quite successfully from a warehouse at 114 N. Boston in Tulsa’s Brady District (today it’s Hey Mambo pizzaria).

The joke that got out of hand continues to this day. As I searched for a clever name for this blog I once again went with a familiar, if meaningless, monicker.

Welcome to the Maduko World Headquarters.

11 thoughts on “History”

  1. Maduko Motori flashbacks!! Too cool!
    I look back with fondness on the fact I was, even if for only one race, a member of the Maduko Motori Race Team (or whatever you called it back in the day) and fulfilled a long held dream to actually race a Lancia “037” …
    Yeah man, Group B is where it’s at!

  2. Hilarious! Always wondered where the name came from…

    I was one of your customers back in the mid-90’s… ’73 Fiat 124 Spider, always needing clutch cables (at least until I figured out that the clutch pedal was bent and cracked and was wrenching the barrel end off the things). First part I ever bought from Maduko was a brake booster; suddenly I could stop on a dime!

    Best thing was, I was living in OkC and you were in Tulsa, so I got next-day delivery for the regular UPS shipping price. You guys were the best.

    Glad I found your blog! I look forward to reading more. Cheers!

  3. Did Maduko hold a rally in 1992? I purchased a GTV6 formerly owned by Stan Johns in AK. Stan unfortunately passed away, but stuck to the inside of the trunk lid was a magnetic sign that reads, “Alfa Azione 92 Maduko Road Rally. Always wondered what it meant? Thanks!!

  4. Thanks! It may amuse you to know that I wracked my brain and those of many search engines wondering, where the hell is Maduko? Spain? Kansas? The Internet was, in effect, telling me, “Look buddy stop asking me where Maduko is, there’s no such word, or place!” But someone made a freaking magnetic rally sign! It has to MEAN something… Paris to Maduko? Now at long last the mystery is solved. Only took three years. I’m in OH but your shop looks exactly like the kind of place I could’ve hung out for good or ill. Hope Your post Maduko life has treated you well. Take care!

    1. That’s awesome! I’m glad you found us. The magnetic sign is from the 1992 Alfa Romeo national convention in St Louis. We sponsored the rally. As a side note- there was a bocce ball competition that year and my wife and I took the trophy for second place.

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