Made to Stick

The Heath brothers wrote a column for Fast Company magazine from 2007 to 2011. I found their articles insightful, clever and very often eye-opening. Their essays are sort of business advice with a mental exercise tossed in.

Turns out the best of these columns is available in an e-book called Myth of the Garage. From the best ways to spread great ideas to exposing the true cost of bad decisions- they’re all in there. It’s also absolutely free.

It’s a great read– let me know what you think.

Myth of the Garage

 

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