How Big are Your Buttons? Cells for Seniors

Motorola W370 Good Choice for Seniors
I’m constantly surprised by the lack of marketing savvy at Corporate America. Despite the millions poured into market research there are still huge segments ignored by the corporate marketing machine. The list is huge, but I’m particularly surprised by the lack of cell phones suitable for older folks.
Motorola W370
I was reminded of this most recently when Dad decided he wanted a cell phone. Some of you may be astounded to learn that some humans do not already own a cell phone. He is 85 and never felt the urgent need to have a cell phone until recently.

After trying to use one he was doubting whether he really needed one after all. It wasn’t just a matter of understanding the technology, the physical dimensions make it challenging for the less dexterous. Pushing the standard number buttons was challenging for him, but possible. Navigating with the little gimbal-ring thingy was almost impossible.

I researched online and found a couple of phones, but couldn’t find anyone carrying them locally and their calling plans were limited. We looked at several phones, but did not find many that would qualify as senior citizen-approved.

We finally found the Motorola W370, it’s sort of a Razr without a camera. It’s a flip-phone, which Dad liked because it protects the buttons from accidentally calling Moscow if you carry it in your pocket. The W370 is a little longer when opened so it feels more like a “real” phone when in use. I had noticed when Dad was testing my smaller
Motorola C261
he had a tendency to hold it near his ear, then move it to his mouth when he spoke.

The W370 is offered by Net 10 and TracFone. This worked out fine because a pre-paid plan seemed to fit his needs best. He needs a phone, but doesn’t talk on it constantly. We opted for the Tracfone and upon activation discovered the W370 includes double-minutes. I signed him up for their 50 Minute Value Plan which automatically adds 30 days of service and 50 minutes each month for $9.99. But it’s really 100 minutes because of the double-minute bonus they threw in!

How does he like the phone? So far so good. After he’s lived with for a while I’ll post an update and let you know how it’s going.


No Need for Alarm

This week I’m in Atlanta for work. One of my tasks during these gigs is recording our presentations, which we later sell on audio CD. I use a Fostex MR-8HD multitrack recorderfor this because it can record up to four simultaneous sessions and uses no tape!

Last night I needed to check the Westin’s A/V setup in this ballroom that we’ll be recording in this morning. A guy from A/V was supposed to be available to meet me there around 6:00 pm. I call and I call and I call. No luck. So I sit in my room trying to get in touch with this guy. About 8:00 I finally give up and decide to go down to the ballroom. Fostex under my arm I head down to the tenth floor hoping to catch someone.

Of course the ballroom is locked. I loiter for a while, call the A/V guy once more, and loiter some more. I find a guy with catering who says he’ll try calling A/V, and if he can’t get them he’ll unlock the room for me. Bingo.

Finally he unlocks the room. I’m trying to figure out how to connect our recorder to the audio mixer when this whooping alarm goes off. Strobe lights start flashing and this electronic whooping noise echoes through this empty ballroom. Holy shit… I thought it was a burglar alarm connected to their mixer! WHOOP, WHOOP, WHOOP. There was this garbled digital voice babbling something I couldn’t understand.

Turns out it was the fire alarm. The garbled digital voice was saying something about not using the elevators. A hotel employee walks through the room. “That’s the fire alarm,” he calmly announced as he walked out.

Oh great, I thought, now I leave and I still haven’t tested this rig and/or somebody steals the damn recorder! I ignored the alarm and finished testing my connections. WHOOP, WHOOP, WHOOP. Since I was alone and the stage was about a hundred feet away the alarm came in handy as an impromptu mic test.

Once I was finished I boxed up the recorder and headed down the escalators (they were still running but the elevators were locked down). Fortunately this ballroom was on the 10th floor, which is sort of a huge mezzanine, so I could get downstairs without using the still-locked elevators.

I noticed there wasn’t any panic or rush of people heading downstairs. When I got down to the lobby it was as if nothing had ever happened. WHOOP, WHOOP, WHOOP. There was a long line of people checking in and everyone was ignoring the blinking lights and whooping.

The alarm finally stopped and everyone continued… um, ignoring it.

Simple Solution for Serious Backups

When’s the last time you backed up important files on your computer?

Did someone say, “Yeah, right.” Thought so.

It’s not something that tops my list of fun things to do. Burning CDs or hooking up external drives that never seem to hold enough data. Plus it’s so easy to forget to do it in the first place! That’s why I’m tickled to finally find something that makes it painless. So painless in fact, I don’t even have to remember to do it!

Mozy Backup is a product of Berkeley Data Systems. Since 2005 they’ve done a dandy job of making complex software easy to use. Mozy Backup is no exception.

Basically Mozy is a software application that securely makes copies of your important files and transfers them to Berkeley’s servers. If tragedy strikes, you retrieve the copy and restore it to your system. In about 10 minutes you can download, install and start backing up your system. The out-of-the-box settings are best for most people, so you really can fire it up and walk away. They offer versions for Windows or Mac and you can even use it for free (if you can live with a limit of 2 gig).

I’ve used it on our computers at home now for about two years and have no complaints. But getting files on a backup is only half the battle. Happily, the one time I needed to restore a file (usually my least favorite part of any backup plan) it was just as slick.

For the more serious technogeeks they also offer a MozyPro edition that’s perfect for networks. Small or large. I use it at work to back up our file server and find it much easier to use than tape drives or funky backup software. Plus I like the idea of having the backup data stored off-site just in case of serious catastrophes.

It’s good stuff.


Finally Free Backup Is Here.

 

Watching the Internet Work

Add the Blogger Play Gadget to your iGoogle home page.Last week I came across a new TWS* that is pretty cool. The folks at Google had played with this little gadget internally for months when someone had the bright idea to make it available to the public. It’s called Blogger Play and it’s a window on the world. Or at least the world of people that have sites on Google’s free blog service, Blogger.

What it “plays” is a slide show of photographs that people have added to their blogs. As a new image is added to any one of the millions of blogs powered by Blogger, they show up in this random shuffle. The eclectic mix of images is a mesmerizing procession of snapshots and images from people all over the world. I was fascinated at the wide variety— family photos, technical drawings, corporate logos, you name it.

The viewer allows you to modify the speed at which the images change, and pause or stop when you see something interesting. If you care to learn more about that image a link and information about the blogger who uploaded the image is also provided. Click the picture and you’re taken to the blog where the image originates. Well, it’s virtual origin at least.

Play quickly became so popular that Google whipped up one of their “gadgets” so users could add a miniature player to their iGoogle starting page. Have a look and see what you think of this unusual window on the world.

Blogger Play

* TWS = Time Wasting Site

Hot Fuel is a Hot Topic


Early this July I attended the National Conference on Weights and Measures, held at the Snowbird Ski Resort outside Salt Lake City, Utah.

The big issue was what to do about the “hot fuel” issue. These are my observations of those proceedings.

July 31, 2007—Television coverage from KTUL in Tulsa.
Since September 2006 the issue of “hot fuel” has gained increasing attention in the media, among consumer groups and even in Congress. The debate over this problem, or whether there even is a problem, has been spurred by record-high gasoline prices and focused attention on the topic of automatic temperature compensation, or ATC.

The “hot fuel” debate originates from the arbitrary 60°F standard used for almost a century and some basic physics. Heat expands liquids and cooler temperatures contract them. Gasoline changes volume about 1% for every 15°F of temperature change. So if you take 100 gallons of 60°F gasoline and warm it to 75°F, you’ll have 101 gallons. Conversely, cool it to 45°F and you’ve only got 99 gallons. Consumers who purchase warm gasoline, proponents argue, are paying for more than they are really getting.

Temperature compensation is simply a method of calculating the expansion or contraction rate as the fuel is metered. This can be done automatically, if you have a way to measure the temperature of the fuel, or the calculation can be “hard wired” into the meter and assume a given temperature. The mechanics of pumping your gas do not change– only the gallons displayed on the pump are different.

This idea of automatic temperature compensation is not new; it was widely discussed in the late Seventies, another era of rising fuel prices. At that time it was deemed technically unfeasible and an unnecessary expense. Most of America’s retail gasoline inventory was found to be pretty close to that 60°F temperature. But today some things have changed, and the idea of ATC is gaining traction.

Back in the Seventies most gasoline was stored in a single-wall steel tank buried underground. Today the fiberglass tank is more common, and almost all tanks are double-wall, regardless of composition. The dead space between those tank walls is an insulator, and makes a modern underground storage tank act like a giant travel mug. While fuel in older tanks typically maintained a temperature close to the surrounding soil temperature, today’s storage tank insulates the fuel and it takes much longer for the temperature to normalize. Add to this the increased number of aboveground storage tanks and warmer refiner-direct deliveries, and you have the case for the argument that America’s fuel today is warmer than it was in the Seventies.

As media attention increased and Congressional investigations began, there was more attention paid to the regulations and laws governing the retail sale of vehicle fuel in America. Enter the National Conference on Weights and Measures. Each July this group, with delegates from each State, meet to discuss the finer points of measuring, labeling and packaging just about anything and everything. This little-known body is a powerful voice in this arena because many states adopt regulations from their Handbook 44 as law. As the July date for their 92nd annual meeting approached this usually unremarkable conference was receiving national media attention. It was amid this flurry of political and media attention I packed my bags and prepared to head off to Salt Lake City to see for myself.

Upon arrival it was immediately clear this meeting was being held under increased scrutiny. The attendees’ registration packets included three letters supporting the temperature compensation proposal. One from a consortium of consumer advocacy groups and two from members of Congress. As the technical presentations and open hearing began it was obvious this “hot topic” was controversial. This was partly due to the language of the proposal, or lack thereof.

The specifics of the amendment being considered set forth guidelines for jurisdictions implementing temperature compensation. The guidelines were not mandatory and offered no dates or deadlines. Likewise, they provided no direction on precisely how the compensation would be calculated, beyond the 60°F baseline and a distinction between gasoline and diesel. Basically all it stated was if temperature compensation was used it had to be calculated automatically, all receipts must state the sale was compensated for temperature and it must be used year-round. But the brevity of the amendment did not work to its advantage.

The floor was opened for comments and the hailstorm began. Critics complained the issue had been politicized and any affirmation regarding temperature compensation would lead to widespread adoption of ATC and higher costs to the consumer. Regulators cited the lack of specifics and pleaded with the committee to abort the vote altogether. Some argued not making ATC mandatory would only increase consumer irritation at the pump. Several state delegates also pointed out their statutes require retail motor fuel be sold by the gross gallon, thus precluding them from even considering any such proposal. By the end of the hearing it looked like “hot fuel” was a hot potato without any chance of approval.

When it came time for the vote it was readily apparent no consensus had been reached. After almost an hour of comments, that were essentially a repeat of the previous day’s testimony, a motion was made to postpone the vote until the 2008 conference. Before the chairman could even rule if that was valid another motion was made to appeal the previous one. Eventually four votes on motions, amendments and recounts were made before the original proposal was finally considered. As each vote transpired it appeared that support for the amendment was increasing, quite the opposite effect intended by the delegate who issued the first motion.

In the end a majority of the participants chose to support the proposal. However, the bylaws of the NCWM require 27 votes for approval (regardless of the number of states actually in attendance). Falling short by only three votes, the amendment went back to its committee– presumably to reappear at the 93rd annual NCWM meeting. Only time will tell if Congress or state legislators will wait that long for their decision, or make it for them.