Time to Dry Your Shock Absorbers

I’m not sure why a damp shock absorber would work any better than a dry one.

But apparently a wet shock works better. Proof of this can be found increasingly in the automotive press as references to “increased dampening” keep popping up. Or is there another explanation? Hmmm…..

A shock absorber is known as a damper in the UK.

So the action such a device might impart would be damping. Making an adjustment or calibrating a shock absorber might involve a change to the damping properties- not the dampening.

I’ve seen this gaff in numerous publications. And I’m talking about real magazines- not just personal blogs or Twitter!

Virgin Unveils Modified Airbus A320

This is one of the better hoaxes I’ve seen so far this April Fool’s Day.

airliner-glass-floorVirgin Atlantic announced the unveiling of a new glass-bottom airliner.

According to the company’s news release the “aircraft will look identical to the standard Airbus A320 that is currently being used on Little Red’s domestic routes, but will have a clear strip made from aviation-standard glass in place of the traditional aisle. This ensures the aisle in the plane’s underbelly is completely see through, allowing passengers to look down directly as the plane makes its journey through the sky.

Virgin Atlantic Launches World’s First-Ever Glass-Bottomed Plane

 

 

Made to Stick

The Heath brothers wrote a column for Fast Company magazine from 2007 to 2011. I found their articles insightful, clever and very often eye-opening. Their essays are sort of business advice with a mental exercise tossed in.

Turns out the best of these columns is available in an e-book called Myth of the Garage. From the best ways to spread great ideas to exposing the true cost of bad decisions- they’re all in there. It’s also absolutely free.

It’s a great read– let me know what you think.

Myth of the Garage

 

End of the World Sale

First there was Black Friday.
Then there was Cyber Monday.
This year we discovered Grey Thursday.
Now it’s time to prepare for the end of the Mayan calendar. By shopping at Sam’s Club!

A recent email promo touts the wonderful selection of emergency supplies available from the Bentonville-based warehouse club. This is the first concrete proof I have seen that supports this theory that the world will end on December 21, 2012.