Extra Perks

Ever notice how airlines continually add more and more options to the check-in process?
Initially this involved checking bags— but today we slog through offers for priority boarding, first class upgrades, preferred seating, mileage multipliers… the list goes on.

But sometimes, the annoyance might be worth it.

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The AA Logo Blandishment Project

Another iconic logo falls by the wayside.

American Airlines unveiled its new logo yesterday to mixed reviews. It replaces the iconic AA brand designed by Massimo Vignelli over 40 years ago.

american-airlines-logos

To call this new “flight” design generic is almost a compliment.

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