The AA Logo Blandishment Project

Another iconic logo falls by the wayside.

American Airlines unveiled its new logo yesterday to mixed reviews. It replaces the iconic AA brand designed by Massimo Vignelli over 40 years ago.

american-airlines-logos

To call this new “flight” design generic is almost a compliment.

Continue reading The AA Logo Blandishment Project

Typeface Hell

Here’s a hot tip: DON’T USE PAPYRUS!

Since its creation in 1982 this stylized font has graced everything from nail salons to the logo for the movie Avatar.

What began as rub-off characters from Letraset eventually made its way on to computer screens and now has become the latest salvo in a barrage of overused fonts. Even the designer who dreamed up the Papyrus typeface has complained that it’s gone too far.

Let’s stop the madness.