Beware the Squid

Clever.
Every once in a while I see something too good not to share. This promo for summer motorcycle apparel from Revzilla is a great example.

Dress for the Slide, Not the Ride.

The gist is to attract riders who might be tempted to ride “nude” when the temperature rises (in this case nude means without a helmet or other protective gear). It made me grin.

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